Empathy at scale

Browse projects and research collaborations across business, technology, public service, and social impact. Each one explores how thoughtful inquiry, clear strategy, and human-centered design can move systems forward.

Can you trust ChatGPT’s Deep Research?

That’s the question I found myself asking when I was under pressure to conduct research for a client’s brand strategy.The client had two distinct product lines and wanted to enter the market in a way that met the unmet needs of their target consumers.I decided to use the opportunity to test ChatGPT’s Deep Research and see if it could actually make my work simpler, faster, and maybe even better.This post is a breakdown of what I did, what I found, and what you should know if you’re considering us...